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You’ve tried Google ads, Facebook ads and pay-per-click ads and have been a little dismayed at the return on your investment. Your digital marketing might increase visitors to your site and now you are asking yourself: how can you engage customers and get noticeable results? Today I will present 7 tactics to help you encourage customer referrals, and e-commerce will be my case in this article. You totally can apply these tactics for your other projects, not only online business.